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Certified Wedding Planner

GES 204 -- 300 hours  -- Certification Preparation Program

Course Objectives

    Upon successful completion of the Certified Wedding Planner program, students will:
    • Understand the role of a professional wedding planner.
    • Gain a basic understanding of the wedding industry.
    • Create business contracts, pricing, packages and presentation tools.
    • Identify the formula/method to structure and set-up a wedding planning business and operations.
    • Be proficient in skills such as budget planning, vendor selection and wedding design.
    • Be familiar with industry specific terminology, communication, telephone techniques, organization and project management.
    • Have knowledge of vendor contracts and what to look for.
    • Be familiar with wedding design elements, fabrics and styles.
    • Understand how to market as an expert in the industry to gain PR attention.
    • Understand online marketing and how it applies to a wedding planners business.
    • Have knowledge of different wedding traditions and cultures and how to implement a couple’s ethnic background into the celebration.
    • Have knowledge of traditional and non-traditional etiquette.
    • Understand the Event Planning Process necessary to design and deliver a successful wedding/social event.
    • Understand the Six Stages of Event Experience and ways to implement them.
    • Be fully prepared to take on his/her first bridal client.