Search Engine Optimization
GES 214 -- 150 hours
Prerequisites/Audience
The following skills are required for taking this course:
• Keyboard skills
• Search engine usage
• Internet Browser usage
• Email usage
The following skills are recommended for taking this course:
• Some HTML knowledge
• Advanced search engine usage
Who Should Take This Course:
• Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
• Webmasters wanting to increase traffic to their web sites via search engines.
• Small business owners wanting to learn how to promote their web sites on the search engines.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.
• Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
• Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
• Copywriters wanting to learn how to write for an online audience.
• Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
• Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
• Keyboard skills
• Search engine usage
• Internet Browser usage
• Email usage
The following skills are recommended for taking this course:
• Some HTML knowledge
• Advanced search engine usage
Who Should Take This Course:
• Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
• Webmasters wanting to increase traffic to their web sites via search engines.
• Small business owners wanting to learn how to promote their web sites on the search engines.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.
• Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
• Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
• Copywriters wanting to learn how to write for an online audience.
• Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
• Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.