Search Engine Optimization GES 214 » 150 hours
Much like ed2go's Search Engine Marketing program, this program was developed in direct response to the skyrocketing growth of the search engine industry.
The job of a Search Engine Optimizer is considered one of today's cutting-edge jobs, and a career in this industry can be highly rewarding. As noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
Job candidates who are certified in search engine marketing may well have an edge over their fellow applicants. The Search Engine Optimization Online Training Program is a bundle of three programs designed to help you jump-start your career in the fast-paced search engine industry:
- Search Engine Optimization 101
- Search Engine Optimization 201
- Web Site Copywriting 101
Search Engine Optimization 101 will show you how to optimize your Web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases.
Search Engine Optimization 201 will take your knowledge of SEO to the next level by teaching you how to further increase your site's compatibility with search engines and how to optimize a Web site that uses more complex design technologies such as dynamic content, Flash, and tables.
Web Site Copywriting 101 will provide you with an understanding of how to integrate your target search keywords into your site and how to design your Web page copy so visitors take the desired action you want them to take (such as making a purchase or bookmarking your site).
Upon registering, you're given an initial twelve months to complete this program. Should you need more time beyond the twelve months, an extension may be available. Extensions for this program are done on a case-by-case basis.