Search Engine Optimization GES 214 » 150 hours

Overview Description Objectives Outline Prerequisites PC Requirements / Materials Instructor Bio See a Demo

  1. Search Engine Optimization 101
    1. Introduction to SEO
    2. Search Engine Basics
    3. SEO Requirements Gathering
    4. Keyword Research
    5. Title and META Tag Creation
    6. SEO Copywriting
    7. SEO Integration
    8. Search Engine and Directory Submission
    9. Search Engine Spam
    10. SEO Reporting and Conversions
  2. Search Engine Optimization 201
    1. Overview of SEO
    2. Site Architecture
    3. Text Content
    4. Dynamic Content
    5. Graphics
    6. Flash and Splash Pages
    7. Frames and Tables
    8. Link Popularity
    9. Pay For Performance
    10. Measuring SEO ROI
    11. Starting Your Own SEO Business
  3. Web Site Copywriting 101
    1. Program Introduction
    2. THE Most Important (and most overlooked) Aspect of Copywriting
    3. Discover What Copy Type Fits Your Target Audience Best
    4. Guess What? Men and Women Are Different!
    5. Writing to Please Everybody
    6. Headlines: The Beginning and the End
    7. Features vs. Benefits: Do You Really Know the Difference?
    8. Adding Emotions and Dreams and Tugging On Heartstrings
    9. The Power Points of Your Copy
    10. A.I.D.
    11. and the Buying Process
    12. Search Engine Optimization: Copy Is Crucial
    13. Final Thoughts