• Course Overview/Description Course Objectives Course Outline Prerequisites/Audience PC Requirements/Materials Included Instructor Bio See a Demo

Search Engine Marketing

GES 213 -- 250 hours

Prerequisites/Audience

    The following skills are required for taking this course:

    • Keyboard skills
    • Search engine usage
    • Internet Browser usage
    • Email usage


    The following skills are recommended for taking this course:

    • Some HTML knowledge
    • Advanced search engine usage

    Who Should Take This Course:

    • Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.


    • Webmasters wanting to increase traffic to their web sites via search engines.


    • Small business owners wanting to learn how to promote their web sites on the search engines.


    • Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.


    • Web site designers wanting to offer search engine marketing services to their clients.


    • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.


    • Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.


    • Copywriters wanting to learn how to write for an online audience.


    • Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
      Webmasters wanting to increase traffic to their web sites via search engines and prepared to pay for it by the click.

    • Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.


    • Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.


    • Search Engine Optimizers and Search Engine Marketers that want to learn about pay per click search marketing and offer PPC campaigns as part of their product offerings.


    • Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI.


    • Search Engine Marketers that already sell pay-per-click search engine marketing campaigns as part of their product offering and want to expand their knowledge to a more advanced level.


    • Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.