Search Engine Marketing GES 213 » 250 hours

Upon successful completion of this program, you'll be able to:

• Set up, monitor, and maintain successful search engine optimization or pay-per-click campaigns for your sites on the world's most popular search engines and directories
• Make Web sites that are compatible with search engines that will attract the kind of visitors who are more likely to buy or sign up from the moment they arrive on a site
• Prepare for starting your own search engine marketing business or applying for a job as an SEO (search engine optimizer), SEM (search engine marketer), PPC (pay-per-click) marketer, online advertising executive, or Web site copywriter