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Pay Per Click Marketing

GES 210 -- 150 hours

PC Requirements/Materials Included

    This course is compatible with the Windows Vista operating system.

    The following items are required for taking this course:

    • A PC or Macintosh computer
    • A reliable Internet connection (DSL or Cable recommended)
    •Adobe Acrobat PDF Reader (available free from http://www.adobe.com/products/acrobat/readstep2.html)
    • Access to an email client or Internet-based email account

    The following items are recommended for taking this course: • A word processing package such as Microsoft Word or Works
    • A spreadsheet package such as Microsoft Excel or Works
    • A printer (if you want to print lessons rather than read PDF docs online)

    This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:

    • 30 downloadable PDF Lessons (approximately 302 pages in total)
    • 1 Excel spreadsheets
    • 30 interactive online review quizzes
    • 10 Assignments
    • 3 interactive online exams
    • 2 case studies
    • extensive Internet-based resources
    • 12 months access to online classroom area
    • 12 months access to online quizzes and final exam
    • 12 months access to lesson updates
    • The Search Engine College Seal of Certification* for display on a web site
    • Search Engine College Certificate of Training* for wall or resume display.

    *Students who want to receive industry-recognized Search Engine College Certification in Pay Per Click Marketing must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.