Pay Per Click Marketing
GES 210 -- 150 hours
Prerequisites/Audience
The following skills are required for taking this course:
• Keyboard skills
• Search engine usage
• Internet Browser usage
• Email usage
The following skills are recommended for taking this course:
• Some HTML knowledge
• Advanced search engine usage
Who Should Take This Course:
• Marketing and advertising agency executives entrusted with the responsibility of promoting their company's or clients' web sites.
• Webmasters wanting to increase traffic to their web sites via search engines and prepared to pay for it by the click.
• Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
• Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
• Search Engine Optimizers and Search Engine Marketers that want to learn about pay per click search marketing and offer PPC campaigns as part of their product offerings.
• Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI.
• Search Engine Marketers that already sell pay-per-click search engine marketing campaigns as part of their product offering and want to expand their knowledge to a more advanced level.
• Copywriters wanting to know how to choose search keywords to integrate within the body text of web sites and PPC landing pages.
• Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
• Keyboard skills
• Search engine usage
• Internet Browser usage
• Email usage
The following skills are recommended for taking this course:
• Some HTML knowledge
• Advanced search engine usage
Who Should Take This Course:
• Marketing and advertising agency executives entrusted with the responsibility of promoting their company's or clients' web sites.
• Webmasters wanting to increase traffic to their web sites via search engines and prepared to pay for it by the click.
• Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
• Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
• Search Engine Optimizers and Search Engine Marketers that want to learn about pay per click search marketing and offer PPC campaigns as part of their product offerings.
• Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI.
• Search Engine Marketers that already sell pay-per-click search engine marketing campaigns as part of their product offering and want to expand their knowledge to a more advanced level.
• Copywriters wanting to know how to choose search keywords to integrate within the body text of web sites and PPC landing pages.
• Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.