Pay Per Click Marketing GES 210 » 150 hours

Upon successful completion of this program, you'll be able to:

• Set up, monitor, and maintain successful pay-per-click advertising campaigns
• Improve click-through and conversion rates
• Conduct split-testing
• Select effective keywords and integrate them throughout a site
• Bid on specific keywords and phrases on the world's most popular search engines and directories
• Prepare to start your own search engine marketing business or apply for a job as an SEM (search engine marketer), PPC marketer, or online advertising executive