Pay Per Click Marketing
GES 210 -- 150 hours
Course Objectives
Upon successful completion of this program, you will be able to:
• Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories.
• Prepare for starting your own search engine marketing business or applying for a job as SEM (search engine marketer), PPC Marketer or Online Advertising Executive.
• Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories.
• Prepare for starting your own search engine marketing business or applying for a job as SEM (search engine marketer), PPC Marketer or Online Advertising Executive.