Pay Per Click Marketing GES 210 » 150 hours

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Pay-per-click marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. Pay-per-click marketing specialists are in demand, and the Pay-Per-Click (PPC) Marketing Online Training Program will teach you how to be effective in this specialty. The program covers search-engine marketing, Internet advertising, Google's AdWords program, keyword marketing, building ads, conducting research, and more.

This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.