Pay Per Click Marketing GES 210 » 150 hours

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Pay-per-click marketing specialists are in high demand, and the Pay-Per-Click (PPC) Marketing Online Training Program will ensure your advertising campaigns are designed for success from the very first impression.

The Pay-Per-Click (PPC) Marketing Online Training Program is a series of three bundled courses designed to give you the knowledge necessary to set up, monitor and maintain successful campaigns to promote your web site via paid advertising on the major search engines and their network of partner sites.

The program will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWords and Bing Ads. It will then take your knowledge of PPC to the next level by teaching you how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.

"The course work was great and very informative. I learned a lot that I can apply directly to my career."
- M.M., Ohio State University