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Non-Profit Management

GES 408 -- 300 hours

Course Outline

I. Non-Profit Management and Governance
a) Managment and Leadership
b) Finance
c) Legal Issues
d) Public Relations
e) Board Relationships
f) Evaluation
g) Organization and Development
h) HR Issues
i) Governance

II. Strategic Management in Operations
a) Introduction and Overview
b) Definitions and Business Models
c) Categories and Strategies
d) Strategic Planning Models
e) Creating Strategic Alternatives
f) Implementation
g) Conclusion

III. Financial/Accounting Management
a) Introduction and Overview
b) Importance of Financial Statements
c) The Balance Sheet
d) The Income Statement
e) Statement of Cash Flows
f) Financial Ratios
g) Conclusion

IV. Marketing Management
a) Introduction and Overview
b) Marketing Goals
c) The Marketing Plan
d) The Marketing Mix
e) The Marketing Budget
f) Marketing Implementation
g) Technology and Marketing
h) Summary

V. Legal Issues in Operations
a) Introduction
b) Sources of Law
c) Agency and Employment Law
d) Torts Law
e) Sales and Products Liability
f) Intellectual Property
g) Ethics
h) Summary

VI. Fundraising Fundamentals
a) Fund Raising
b) Marketing
c) Locating Funding Sources
d) Effective Writing
e) Successful Proposals
f) Current Trends
g) Managing Products
h) Annual Giving Campaigns
i) Corporate Sponsorships
j) Major Donors
k) Foundation and Government Grants
l) Planned Giving
m) Special Events
n) Capital Campaigns

VII. Organizational Leadership and Decision-Making
a) Introduction and Overview
b) What is a Leader
c) Sources of Power in Leadership
d) Leadership Theories
e) Transformational Leaders
f) Decision-Making and Empowerment
g) Accountability
h) Summary

VIII. Budgeting Essentials
a) Introduction
b) The Concept of Budgeting
c) Activity Based Budgeting
d) Factors to Consider in Budgeting
e) Production Planning
f) Inventory
g) Sample Budget and Summary

IX. Persuasive Communication
a) Introduction
b) Fundamentals of Communication
c) Knowing the Audience
d) The Power of Listening
e) Credibility of the Speaker
f) Evidence in Persuasion
g) Emotion in Persuasion
h) Organizing the Argument
i) Summary

X. Negotiating Strategies
a) Introduction
b) Steps in Negotiating
c) Tools in Negotiating
d) Types of Negotiations
e) Personality Types
f) Preparing for Negotiations
g) BATNA and Summary

This is the recommended, not required, order for the course.



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