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eBusiness Certificate

GES 206 -- 200 hours

Course Outline

    Unit 1

    • Pros & Cons of Starting an Online Business
    • Considerations when Designing and Building a Website
    Unit 2
    • Search Engines, Shopping Bots
    • Marketing, Traffic Reports, Ratings
    • Venture Capital Information
    Unit 3
    • Website Design and Build
    • Tools and Artwork
    Unit 4
    • Website Creation
    Unit 5
    • Customer Service
    • Business Plan Overview
    Unit 6
    • Integrity, Mission, Values
    • Business Plan, Part 1
    Unit 7
    • Financing
    • Market Research
    • Business Structure
    • Business Plan, Part 2
    Unit 8
    • Offering Credit
    • Employees, Benefits & Policies
    Unit 9
    • Computers, Software, Hardware
    • Business Insurance
    • Business Plan, Part 3
    Unit 10
    • Marketing Plan Development
    • Public Relations Customer Service
    • Business Plan, Part 4
    Unit 11
    • Bookkeeping
    • Financial Statements
    • Business Plan, Part 5
    Unit 12
    • Financial Management
    • Taxes
    • Inventory
    • Business Plan, Part 6
    Unit 13
    • Project Plan Development