• 

Marketing Design Certificate

GES 502 -- 420 hours

Course Objectives

Students who complete the program can expect to learn to:

* Prepare bitmap images for print or digital media using basic Photoshop retouching and correction techniques, collage, and compositing.
* Create vector art illustrations using shape drawing and freehand drawing tools, type tools, and transformation and distortion effects.
* Develop Powerpoint presentations using professional, consistent slide design and typography, working from slide and title master pages.
* Gain a basic understanding of creative and career options in the marketing design field (optional elective).
* Develop effective color schemes for different client projects using the principles of color harmony.
* Use typography effectively by following the basic principles of typography design, selection, and layout.
* Develop a logo design through the each stage of a professional logo design process: research, design, and presentation.
* Create two-dimensional layouts that embody the principles of effective composition, such as unity, balance, rhythm, and proportion.
* Develop print advertising campaign for various clients in different media, applying principles for effective ad design.
* Research and design logos for three different companies, exploring differences in concept development.



---