Search Engine Marketing

GES 213 -- 250 hours

PC Requirements/Materials Included

This course is compatible with the Windows Vista operating system.

The following items are required for taking this course:



• A PC or Macintosh computer


• A reliable Internet connection (DSL or Cable recommended)


• Adobe Acrobat PDF Reader (available free from http://www.adobe.com/products/acrobat/readstep2.html)


• Access to an email client or Internet-based email account
  
  

The following items are recommended for taking this course:



• A word processing package such as Microsoft Word or Works


• A spreadsheet package such as Microsoft Excel or Works


• A printer (if you want to print lessons rather than read PDF docs online)
  
  

This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:



• 32 downloadable PDF Lessons (585 pages in total)


• 2 downloadable PDF worksheets


• 3 Excel spreadsheets


• 40 interactive online review quizzes


• 26 Assignments


• 4 interactive online exams


• 1 offline exam


• 4 case studies


• Extensive Internet-based resources


• 12 months access to online classroom area


• 12 months access to online quizzes and final exam


• 12 months access to lesson updates


• The Search Engine College Seal of Certification* for display on a web site


• Search Engine College Certificate of Training* for wall or resume display.




*Students who want to receive industry-recognized Search Engine College Certification in Search Engine Optimization must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.



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