The following skills are required for taking this course:
- Keyboard skills
- Search engine usage
- Internet Browser usage
- Email usage
- Some HTML knowledge
- Advanced search engine usage
- Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
- Webmasters wanting to increase traffic to their web sites via search engines.
- Small business owners wanting to learn how to promote their web sites on the search engines.
- Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
- Web site designers wanting to offer search engine marketing services to their clients.
- Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
- Copywriters wanting to learn how to write for an online audience.
- Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
Webmasters wanting to increase traffic to their web sites via search engines and prepared to pay for it by the click. - Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
- Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
- Search Engine Optimizers and Search Engine Marketers that want to learn about pay per click search marketing and offer PPC campaigns as part of their product offerings.
- Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI.
- Search Engine Marketers that already sell pay-per-click search engine marketing campaigns as part of their product offering and want to expand their knowledge to a more advanced level.
- Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
Search Engine Marketing
GES 213 -- 250 hours
Prerequisites/Audience
- Keyboard skills
- Search engine usage
- Internet Browser usage
- Email usage
- Some HTML knowledge
- Advanced search engine usage
- Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
- Webmasters wanting to increase traffic to their web sites via search engines.
- Small business owners wanting to learn how to promote their web sites on the search engines.
- Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
- Web site designers wanting to offer search engine marketing services to their clients.
- Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
- Copywriters wanting to learn how to write for an online audience.
- Copywriters wanting to learn how to write in a way that attracts search engines AND appeals to readers.
Webmasters wanting to increase traffic to their web sites via search engines and prepared to pay for it by the click. - Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
- Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
- Search Engine Optimizers and Search Engine Marketers that want to learn about pay per click search marketing and offer PPC campaigns as part of their product offerings.
- Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI.
- Search Engine Marketers that already sell pay-per-click search engine marketing campaigns as part of their product offering and want to expand their knowledge to a more advanced level.
- Persons wanting to achieve a higher return on investment from their search engine marketing campaigns.
The following skills are required for taking this course:
