Search Engine Marketing GES 213 » 250 hours
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Overseas Military enter "APO" or "FPO"Benefits of
Online Career Training
- Learn in-demand job skills
- Start anytime and set your pace
- Affordably priced
- Search Engine Optimization 101
- Introduction to SEO
- Search Engine Basics
- SEO Requirements Gathering
- Keyword Research
- Title and META Tag Creation
- SEO Copywriting
- SEO Integration
- Search Engine and Directory Submission
- Search Engine Spam
- SEO Reporting and Conversions
- Search Engine Optimization 201
- Overview of SEO
- Site Architecture
- Text Content
- Dynamic Content
- Graphics
- Flash and Splash Pages
- Frames and Tables
- Link Popularity
- Pay For Performance
- Measuring SEO ROI
- Starting Your Own SEO Business
- Pay-Per-Click Marketing 101
- Introduction to Pay-Per-Click Marketing
- Pay-Per-Click Campaign Preparation
- An Introduction to Google AdWords
- How to Set Up an AdWords Account
- An Introduction to Yahoo! Search Marketing
- How to Set Up a Yahoo! Sponsored Search Account
- Keyword Research for PPC Campaigns
- Ad Copy Creation for PPC Campaigns
- Landing Page Creation for PPC Campaigns
- PPC Campaign Conversion and ROI Measurement
- Pay-Per-Click Marketing 201
- Overview of PPC Marketing
- Pay-Per-Click Search Engines
- Key Elements of a Successful PPC Campaign
- Building Effective PPC Ads
- How to Structure Your PPC Campaign
- Effective PPC Bidding Strategies
- How to Create Killer Landing Pages
- Tracking PPC Conversions
- A/B Split Testing
- How to Measure ROI on PPC
- Web Site Copywriting 101
- Program Introduction
- THE Most Important (and most overlooked) Aspect of Copywriting
- Discover What Copy Type Fits Your Target Audience Best
- Guess What? Men and Women Are Different!
- Writing to Please Everybody
- Headlines: The Beginning and the End
- Features vs. Benefits: Do You Really Know the Difference?
- Adding Emotions and Dreams and Tugging On Heartstrings
- The Power Points of Your Copy
- A.I.D.
- and the Buying Process
- Search Engine Optimization: Copy Is Crucial
- Final Thoughts