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Search Engine Marketing

GES 213 -- 250 hours

Course Objectives

Upon successful completion of this program, you will be able to:



• Set up, monitor and maintain successful search engine optimization or pay-per-click campaigns for your sites or your client's sites on the world's most popular search engines and directories.
  
• Make web sites search engine compatible and designed to attract the right kind of qualified search engine visitors who are more likely to buy or sign up from the moment they arrive on a site.
  
• Prepare for starting your own search engine marketing business or applying for a job as an SEO (search engine optimizer), SEM (search engine marketer), PPC Marketer, Online Advertising Executive or Web Site Copywriter.





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