- A Rewarding Career
- Enormous Impact
- The Industry
- Healthcare Demand
- Food and Drug Administration
- Compensation
- Bonus Commission
- Market Share
- Selling for Volume
- Marketing Products
- The District Sales Manager
- What makes a Successful Rep
- Setting Objectives
- Sales Process
- Staying Current
- Winning Confidence
- Product Samples
- Organization
- The Physician
- Physician Attitude
- Challenges
- Terminology
- Research-Based
- Major Activities
- Large Number of New Drugs
- New Medicines in Development
- R&D Boost the U.S. Economy
- Policy Implications
- Terms and Abbreviations
- The Foundation
- What is a Drug?
- The Active Pharmaceutical Ingredient
- Mechanism of Action
- Formulation
- Excipient Classes
- Pharmacokinetics & Pharmacodynamics
- The Cell
- Classes of Nutrients
- Basic Clinical Pharmacology
- Drug Administration and Delivery
- Terminology
- Licensing
- Wholesalers
- Distributors
- The Purpose
- Sections
- Terms and Abbreviations
- Patent: Definition - Duration
- Marketing Exclusivity
- Generic Drugs
- FDA's Criteria for Equivalence
- FDA's Orange Book
- Single and Multi Source Drug Products
- Hatch-Waxman Act
- Drug sample storage techniques
- Federal regulations
- Storage of pharmaceutical products
- Recalls on drug products
- Regulations
- Higher R & D Costs
- Policy Implications
- Dynamic Growth
- Research Spending
- Government Partnerships
- Scientific Opportunities
- Pharmacodynamics
- Administering a Drug
- Transport Mechanisms
- Passive Diffusion
- Facilitative Diffusion
- Active Transport
- Pinocytosis
- Absorption
- Buccal and Sublingual
- Subcutaneous and Intermuscular Administration
- Blood-Brain Barrier
- Toxicology
- Carcinogenicity
- Animal Tests
- Ethical Considerations
- Regulatory Requirements
- Clinical Papers
- Enhance Your Presentation
- Anticipate Questions
- Handle Objections
- Sell What is Meaningful
- Vaccines
- Toxoids
- Adjuvants
- Human Immune System
- Gene Therapy
- Stem Cells
- Bone Marrow Transplant
- Formulary Basics
- Restrictive Strategies
- Understanding Cost
- Pharmacy Department
- Medical Education
- Pharmaceutical Branding
- Brand Medicine
- Building Brands
- Brand Positioning
- DTC Advertising
- The Language Barrier
- Role of Research
- Types of Names
- Environment & Trends
- DTC Branding
- OTC Availability
- AIDS Epidemic
- New Millenium
- Patient Communication
- AMA Guidelines
- PhRMA Code
- Relationships
- Sales Superstars
- Seeing the Physician
- Drug Formulary
- Sales Force
Certified National Pharmaceutical Representative
GES 106 -- 120 hours -- Certification Preparation Program
Course Outline
- So You Want to Be in Pharmaceutical Sales
- A Rewarding Career
- Enormous Impact
- The Industry
- Healthcare Demand
- Food and Drug Administration
- Compensation
- Bonus Commission
- Market Share
- Selling for Volume
- A Day in the Life of a Pharmaceutical Sales Representative
- Marketing Products
- The District Sales Manager
- What makes a Successful Rep
- Setting Objectives
- Sales Process
- Staying Current
- Winning Confidence
- Product Samples
- Organization
- The Physician
- Physician Attitude
- Challenges
- New Medicines Mean Strength for U.S. Economy
- Terminology
- Research-Based
- Major Activities
- Large Number of New Drugs
- New Medicines in Development
- R&D Boost the U.S. Economy
- Policy Implications
- The Anatomy and Clinical Pharmacology
- Terms and Abbreviations
- The Foundation
- What is a Drug?
- The Active Pharmaceutical Ingredient
- Mechanism of Action
- Formulation
- Excipient Classes
- Pharmacokinetics & Pharmacodynamics
- The Cell
- Classes of Nutrients
- Basic Clinical Pharmacology
- Drug Administration and Delivery
- Drug Distribution - Supply Chain
- Terminology
- Licensing
- Wholesalers
- Distributors
- Package Insert Information
- The Purpose
- Sections
- Drug Patents
- Terms and Abbreviations
- Patent: Definition - Duration
- Marketing Exclusivity
- Generic Drugs
- FDA's Criteria for Equivalence
- FDA's Orange Book
- Single and Multi Source Drug Products
- Hatch-Waxman Act
- Drug Sampling
- Drug sample storage techniques
- Federal regulations
- Storage of pharmaceutical products
- Recalls on drug products
- The Research and Development Process
- Regulations
- Higher R & D Costs
- Policy Implications
- Dynamic Growth
- Research Spending
- Government Partnerships
- Scientific Opportunities
- Drug Development and Preclinical Studies
- Pharmacodynamics
- Administering a Drug
- Transport Mechanisms
- Passive Diffusion
- Facilitative Diffusion
- Active Transport
- Pinocytosis
- Absorption
- Buccal and Sublingual
- Subcutaneous and Intermuscular Administration
- Blood-Brain Barrier
- Toxicology
- Carcinogenicity
- Animal Tests
- Clinical Trials
- Ethical Considerations
- Regulatory Requirements
- Clinical Papers
- Enhance Your Presentation
- Anticipate Questions
- Handle Objections
- Sell What is Meaningful
- Drug Discovery - Large Molecule Drugs
- Vaccines
- Toxoids
- Adjuvants
- Human Immune System
- Gene Therapy
- Stem Cells
- Bone Marrow Transplant
- Managed care
- Formulary Basics
- Restrictive Strategies
- Understanding Cost
- Pharmacy Department
- Medical Education
- Brand Medicine
- Pharmaceutical Branding
- Brand Medicine
- Building Brands
- Brand Positioning
- DTC Advertising
- The Language Barrier
- Role of Research
- Types of Names
- Clinical Development and Pharmaceutical Marketing
- Environment & Trends
- DTC Branding
- OTC Availability
- AIDS Epidemic
- New Millenium
- Patient Communication
- Ethical Regulatory Guidelines
- AMA Guidelines
- PhRMA Code
- Pharmaceutical Sales Skills
- Relationships
- Sales Superstars
- Seeing the Physician
- Drug Formulary
- Sales Force













































