Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engine’s network of partners.
PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular “free” search results (known as “organic” results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.
Wikipedia defines Pay Per Click Advertising here.
The Pay Per Click Marketer training series has been developed in direct response to the skyrocketing growth of the paid search engine industry.
No longer the territory of geekdom, paid search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN.
Job candidates who hold specific industry certification in Pay Per Click Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Pay Per Click Marketer series is a bundle of 3 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Pay Per Click Marketer series consists of the following 3 individual courses:
1) Pay Per Click Marketing 101
2) Pay Per Click Marketing 201
3) Keyword Research 101
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Keyword Research 101 will teach you the process you should follow to come up with appropriate keywords and phrases that you wish to target in search engines, whether it be via search engine optimization methods or via pay per click advertising. The keywords and phrases you select to describe your site and the way you integrate them can make or break your listings in the search engines. This course will teach you how to select keywords that are geared specifically towards your particular niche markets while bringing you a substantial amount of site traffic. The course will also show you how to integrate these search terms throughout your site without compromising search engine compatibility. Finally, this course will teach you why keyword research is crucial to reaching your target markets online, whether they live next door or half a world away.
PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular “free” search results (known as “organic” results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.
Wikipedia defines Pay Per Click Advertising here.
The Pay Per Click Marketer training series has been developed in direct response to the skyrocketing growth of the paid search engine industry.
No longer the territory of geekdom, paid search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN.
Job candidates who hold specific industry certification in Pay Per Click Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Pay Per Click Marketer series is a bundle of 3 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Pay Per Click Marketer series consists of the following 3 individual courses:
1) Pay Per Click Marketing 101
2) Pay Per Click Marketing 201
3) Keyword Research 101
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Keyword Research 101 will teach you the process you should follow to come up with appropriate keywords and phrases that you wish to target in search engines, whether it be via search engine optimization methods or via pay per click advertising. The keywords and phrases you select to describe your site and the way you integrate them can make or break your listings in the search engines. This course will teach you how to select keywords that are geared specifically towards your particular niche markets while bringing you a substantial amount of site traffic. The course will also show you how to integrate these search terms throughout your site without compromising search engine compatibility. Finally, this course will teach you why keyword research is crucial to reaching your target markets online, whether they live next door or half a world away.
Pay Per Click Marketing
GES 210 -- 150 hours
Course Overview/Description
Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engine’s network of partners.
PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular “free” search results (known as “organic” results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.
Wikipedia defines Pay Per Click Advertising here.
The Pay Per Click Marketer training series has been developed in direct response to the skyrocketing growth of the paid search engine industry.
No longer the territory of geekdom, paid search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN.
Job candidates who hold specific industry certification in Pay Per Click Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Pay Per Click Marketer series is a bundle of 3 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Pay Per Click Marketer series consists of the following 3 individual courses:
1) Pay Per Click Marketing 101
2) Pay Per Click Marketing 201
3) Keyword Research 101
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Keyword Research 101 will teach you the process you should follow to come up with appropriate keywords and phrases that you wish to target in search engines, whether it be via search engine optimization methods or via pay per click advertising. The keywords and phrases you select to describe your site and the way you integrate them can make or break your listings in the search engines. This course will teach you how to select keywords that are geared specifically towards your particular niche markets while bringing you a substantial amount of site traffic. The course will also show you how to integrate these search terms throughout your site without compromising search engine compatibility. Finally, this course will teach you why keyword research is crucial to reaching your target markets online, whether they live next door or half a world away.
PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular “free” search results (known as “organic” results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.
Wikipedia defines Pay Per Click Advertising here.
The Pay Per Click Marketer training series has been developed in direct response to the skyrocketing growth of the paid search engine industry.
No longer the territory of geekdom, paid search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN.
Job candidates who hold specific industry certification in Pay Per Click Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Pay Per Click Marketer series is a bundle of 3 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Pay Per Click Marketer series consists of the following 3 individual courses:
1) Pay Per Click Marketing 101
2) Pay Per Click Marketing 201
3) Keyword Research 101
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Keyword Research 101 will teach you the process you should follow to come up with appropriate keywords and phrases that you wish to target in search engines, whether it be via search engine optimization methods or via pay per click advertising. The keywords and phrases you select to describe your site and the way you integrate them can make or break your listings in the search engines. This course will teach you how to select keywords that are geared specifically towards your particular niche markets while bringing you a substantial amount of site traffic. The course will also show you how to integrate these search terms throughout your site without compromising search engine compatibility. Finally, this course will teach you why keyword research is crucial to reaching your target markets online, whether they live next door or half a world away.
