I. Business Development and Entrepreneurship in Fitness
a. Understand Business Fundamentals
b. Learn about being a Fitness Manager
c. Understand Key Manager Skill Sets
d. Understand Sales and Marketing
II. Financial Principles and Business Concepts
a. Learn about the Major Types of Financial Statements
b. Understand Budgetary and Forecast Spreadsheets
c. Learn how to Apply Financial and Accounting Principles to Start a Fitness Business
d. Learn the Basics of the Federal Tax System
III. Marketing, Sales, and Customer Service Management (CSM)
a. Understand consumer buying behaviors in the Fitness Industry
b. Understand Customer Centric Focus
c. Learn how to Transform Customer Satisfaction to Customer Loyalty
d. Learn why Customers Buy and don’t Buy a Particular Club Service
IV. Fitness Management and Business Administration
a. Understand the role of the Human Resources Department
b. Understand the Job Description of a Fitness Professional
c. Understand Staff Development
d. Learn how Staff Development, Business Development, and Customer Service Management work together
V. Elective Course: Optional Field Internship in Fitness Business Management
a. Intern for a total of 6 weeks/60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
b. Network and interact with professionals in the health and fitness industry
c. Develop a professional goal statement and review career opportunities
d. Improve your ability to obtain employment and/or operate your own health and fitness facility
Fitness Business Management
GES 403 -- 260 hours
Course Outline
I. Business Development and Entrepreneurship in Fitness
a. Understand Business Fundamentals
b. Learn about being a Fitness Manager
c. Understand Key Manager Skill Sets
d. Understand Sales and Marketing
II. Financial Principles and Business Concepts
a. Learn about the Major Types of Financial Statements
b. Understand Budgetary and Forecast Spreadsheets
c. Learn how to Apply Financial and Accounting Principles to Start a Fitness Business
d. Learn the Basics of the Federal Tax System
III. Marketing, Sales, and Customer Service Management (CSM)
a. Understand consumer buying behaviors in the Fitness Industry
b. Understand Customer Centric Focus
c. Learn how to Transform Customer Satisfaction to Customer Loyalty
d. Learn why Customers Buy and don’t Buy a Particular Club Service
IV. Fitness Management and Business Administration
a. Understand the role of the Human Resources Department
b. Understand the Job Description of a Fitness Professional
c. Understand Staff Development
d. Learn how Staff Development, Business Development, and Customer Service Management work together
V. Elective Course: Optional Field Internship in Fitness Business Management
a. Intern for a total of 6 weeks/60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
b. Network and interact with professionals in the health and fitness industry
c. Develop a professional goal statement and review career opportunities
d. Improve your ability to obtain employment and/or operate your own health and fitness facility
