This course provides an introduction to eBusiness - business that takes place online. Online business is increasingly important in our networked world of global transactions and global competition. This course will examine four major topic areas:
(1) Design and Build of Online Business Website
(2) Developing Marketing and Customer Service Plans
(3) Creating a comprehensive Business Plan
(4) Creating a detailed eBusiness Design and Implementation Project Plan
The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. . The course focuses on how eBusiness is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. Other topics include an overview and understanding of:
- Pros & Cons of Starting an Online Business
- Search Engines, Shopping Bots
- Marketing, Traffic Reports, Ratings
- Website Design and Build
- Customer Service
- Integrity, Mission, Values
- Financing
- Market Research
- Business Structure
- Employees, Benefits & Policies
- Computers, Software, Hardware
- Business Insurance
- Bookkeeping, Financial Statements
- Taxes
- Inventory
Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 6-month extension at no additional charge.
eBusiness Certificate
GES 206 -- 200 hours
Course Overview/Description
- Pros & Cons of Starting an Online Business
- Search Engines, Shopping Bots
- Marketing, Traffic Reports, Ratings
- Website Design and Build
- Customer Service
- Integrity, Mission, Values
- Financing
- Market Research
- Business Structure
- Employees, Benefits & Policies
- Computers, Software, Hardware
- Business Insurance
- Bookkeeping, Financial Statements
- Taxes
- Inventory
This course provides an introduction to eBusiness - business that takes place online. Online business is increasingly important in our networked world of global transactions and global competition. This course will examine four major topic areas:
(1) Design and Build of Online Business Website
(2) Developing Marketing and Customer Service Plans
(3) Creating a comprehensive Business Plan
(4) Creating a detailed eBusiness Design and Implementation Project Plan
The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. . The course focuses on how eBusiness is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. Other topics include an overview and understanding of:
Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 6-month extension at no additional charge.
