Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This nationally recognized Business Marketing Design program imparts the fundamental technical and aesthetic skills required for design in a business environment.
As a student, you'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop, Illustrator, and Microsoft Powerpoint. You'll prepare digital images, illustrations, and presentations, learning how to address the challenges of color, typography, composition, and visual identity design.
Hands-on projects focus on essential skills and provide experience in business-focused design scenarios. Class assignments include digital imaging and retouching, icons and illustrations, presentation graphics, color, typography, and composition studies, print and display advertising design, and brand identity development.
Business Marketing Design
GES 502 -- 240 hours
Course Overview/Description
Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This nationally recognized Business Marketing Design program imparts the fundamental technical and aesthetic skills required for design in a business environment.
As a student, you'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop, Illustrator, and Microsoft Powerpoint. You'll prepare digital images, illustrations, and presentations, learning how to address the challenges of color, typography, composition, and visual identity design.
Hands-on projects focus on essential skills and provide experience in business-focused design scenarios. Class assignments include digital imaging and retouching, icons and illustrations, presentation graphics, color, typography, and composition studies, print and display advertising design, and brand identity development.
